Abstract
Frequent changes on the global market are making it difficult to determine future tourist trends. Competition among foreign hotel chains, national tourism enterprises and family businesses is dynamising the market in response to increasingly discerning tourist needs. Hotel and tourism enterprises need to actively manage changes in creating new competitive advantages. Business reengineering, changing the business philosophy and creating a new generation of managers are preconditions needed to break away from the remnants of the former system and to bridge the gap between excellent opporunities and confined reality. To adapt to the system of new market values, companies must apply modern business determinants and innovative development strategies.
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