A Study on the Awareness of Product Ingredients among Women Skincare Users in State Of Madhya Pradesh

Abstract

The market and store shelves today, are flooded with n number of products and countless brands, giving number of choices for the consumers to buy. Increase in literacy levels, high increase of women joining the workforce have made people more aware and conscious towards hygiene and beauty. The growing concern for a perfect skin and a perfect body has become the goldmine for the skincare industry all over the world. This paper focuses on an effort to determine consumer buying behavior through the awareness of product ingredients in skin care products by Women users living in Madhya Pradesh. Questionnaires were distributed and self administered to 250 respondents. Chi-square was used in the study. The sample includes women skin care users both working & non working. The findings of the study indicated women buyers have an awareness regarding the presence of product ingredients in skin care products. Women skincare users are conscious about the Product quality of the skin care products. The research is on consumer behavior, certain degree of subjectivity can be found among sample respondents was the limitation of the study. Its suggests that Companies should strive hard to explore new natural ingredients which are safe and effective in usage. The changing competitive landscape has flooded the market with n number of products and brands. Many products are on the shelf and every product has its own differentiation over the other. At the same time, the Indian consumers becoming more educated, awared and have become choosy in selecting their products and services according to their intrinsic value. The Indian consumers are becoming more conscious towards hygiene and beauty. The growing concern for a perfect skin and a perfect body has become the goldmine for the skincare industry all over the world. Many national and International companies are trying to tap existing potential of the skin care market by offering new skin care products with unique product ingredients as to create a competitive edge over the other products present in the market. I. Skin Care Products Skin care products refer to all products used for cleansing, massaging, moisturizing etc. of the skin especially the face or hands. The aim of such products is to maintain the body in good condition and protect it from the harmful effects of the environment. Skin care products also fall into the general category of cosmetics. Skin care products include cleanness facial masks, loners, moisturizers, sunscreen, tanning sets and lotions, skin lighteners, serums and exfoliants. The Global Skin care Industry. The skin care market consists of the retail sale of facial care, body care, sun care, hand care, depilatories and makeup remover products. The global markets consist of Africa and Middle East, Americans, Europe and Asia - Pacific. The global skin care market generated total revenues of $78.1 billion in 2011, representing a compound annual growth (CAGR) of 4.5% for the period spanning 2007-2011. Facial care sales proved to be the most lucrative for the global skin care market in 2011, generating total revenues $50.1 billion equivalent to 64.1% of the market's overall value. The body care segment accounts for a further 16.8% of the market sun care at 9.2%, Hand care at 5.9%, Depilatories at 2.0% and makeup remover at 1.9%. Market segmentation of the Global mar ket Asia - Pacific accounts for 44% Europe at 33.7% of the global market, Americans at 20.4% and Africa and Middle East at 1.8%. The market share of the leading companies of the world shows that L'Oreal S.A. is the leading player in the global skin care market generating a 12% of the market's value. Beiersdorf AG accounts for a further of 9.2% of the market share. Unilever at 7.3% and other companies at 71.5%.