Analysis on Consumer Behavior of Domestic Skin Care Products

Abstract

With the rapid development of China 's economy and the improvement of people 's living standards, skin care products have gradually become one of the most frequently used products in daily life. Consumer awareness rising skin care products market competition has become increasingly fierce, high-end market by foreign brands to seize skin care products become an indisputable fact. Under the impact of fierce market competition and international brands, how to develop domestic skin care products sustainably and healthily is a problem that many domestic skin care brands need to pay attention to. By combing the relevant literature of domestic skin care products, this paper makes a SWOT analysis of the domestic skin care industry, and analyzes the process of purchasing decisions of domestic skin care products by female consumers aged 18-25, so as to summarize the marketing strategies of domestic skin care products, retain old customers and attract new customers for domestic skin care products, and promote domestic skin care products to occupy more shares in the whole skin care market. Provide advice and inspiration, and provide some reference for the future development of local skin care product companies.