Zagreb Library Association social media Editorial Board

Abstract

In this paper, we will present the Editorial Board of Social Networks of the Zagreb Library Association (ZLA), when it was founded, how it functions, and the challenges it faces. The article will mention which social networks the Editorial Board uses to promote ZLA, and its members, but also to attract new ones. The paper will further explain how the Editorial Board chooses content to publish and how it creates its own, original content. It will present in detail all original categories, both ongoing and finished, and a free online visual editor used by the Editorial Board.
 The second part of this paper will present the analysis of the activities on each social network where ZLA has active profiles (Facebook, Instagram, LinkedIn, Twitter (today X), YouTube, Pinterest, TikTok). These statistical data will be compared: page followers and number of posts in each year from the beginning of 2020 to the first half of the current year. It will also be analysed to what extent the number of posts and their content affects the followers’ growth on each of the social networks.
 In conclusion, the paper will argue that content is not enough, it is also important how often it is published. It will present differences in the popularity and usage of social networks, the dynamics of publishing, and the choice of format, which the Editorial Board thinks is sometimes more important than the content.
 Finally, it will show the importance of its own, original content, which sets this Editorial Board apart from the content of social networks of other associations, libraries, and book bloggers. Thanks to high-quality and inspiring content, attractive visuals for announcements, and a well-thought-out publishing schedule, the Editorial Board has reached an enviable number of followers with whom it interacts regularly