YULING PAN, Politeness in Chinese face-to-face interaction. (Advances in discourse processes, 67.) Stamford, CT: Ablex, 2000. Pp. xiv, 169. Hb $73.25, pb $29.95.

Abstract

This book makes an important contribution to understanding the complexity of the sources of power that govern Chinese politeness behavior in different settings. To answer the question of why Chinese seem to be inconsistent in their politeness behavior, the author conducted ethnographic research in southern China over a period of eight years in the 1990s. Through discourse analysis of data in both Cantonese and Mandarin, Pan describes Chinese politeness behavior across three social settings – business encounters, official meetings, and family gatherings – that represent a variety of situations and power structures. Taking into account the social factors of age, gender, rank, ingroup identity, and setting, Pan brings in the perspective of situational variation and looks at Chinese politeness practice in the larger framework of social context.