Abstract
Recognized for its own distinctive aspects, Sarawak’s Malay Community is unique, mainly in the aspects of culture, language, and lifestyle. One of the relevant Malay proverbs in the context of heritage states: “Yang lama dikelek, Yang Baharu didukung” means that the traditional custom will always be practiced, while the modern way of life will be embraced. Thus, it is important to preserve these cultural heritages to sustain and protect their values. This study’s objective focuses on the exploration of the Malay youths’ and their awareness towards Sarawak’s Malay Heritage, specifically on Traditional Malay Clothing, Music and Dances. It also recognizes the use of social media as a medium to promote and sustain Sarawak’s Malay Cultural Heritage. The study involves 115 respondents who are undergraduate students of one of the local universities in Sarawak, where they have completed an online survey to address the study’s objectives effectively.
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