Abstract
ABSTRACT This study aims to explore the predominant attitudes that Thai youth travelers hold toward visiting Association of Southeast Asian Nations (ASEAN) destinations. This study employed a quantitative approach. A self-administered survey questionnaire was designed based on a review of relevant literature to collect data from 472 participants. In order to investigate Thai youth attitudes, descriptive statistics and exploratory factor analysis were used in the data analysis. The findings indicate that the most significant attitudes Thai young tourists hold toward ASEAN countries as tourist destinations are as follows: (1) Variety of attractions; (2) Safety and security; (3) Ease of travel; and (4) People and cultures. The research findings would help ASEAN destination marketers and practitioners explicitly understand Thai youths’ attitudes and travel behaviors. Thus, appropriate marketing strategies and development programs can be implemented.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
