Youngsters Attitude towards Mobile Marketing

Abstract

Marketing with the help of mobile phones will help the brand managers to communicate with the customers through SMS, MMS and other available services. Considering the fact that today's youngsters are tomorrow's consumers, there is a need to prepare youngsters to consider different consumption patterns. This is done with the aim to empower young consumers to access the market with clearer ideas and to develop their capacity to select among existing products and services. Producers on the other hand have powerful resources and therefore the consumers or youngsters cannot adopt defensive strategies. The competition faced by these producers are high that they have to adopt new and improved way of marketing the products and they have to ensure that they reach the core customers while marketing their product. NFORMATION technology has affected everything in the business. Due to the presence of immense competition it has become necessary that effective marketing techniques are to be adopted by the organisation. Thus, it has been advised that for the producers to stay competitive in the market they will have to use the technological advancements available in the market. These technological advancements have led to the invention of mobile phones and this has been a mile stone in communication media. This advancement has resulted in easier communication between people from different countries, cultural backgrounds and profile communicate with each other more easily. It has become much easier to access internet with the help of mobile phones even in the absence of computers. Mobile phones have influenced the youngsters with the coming of mobile internet. With this advancement people can easily access the world out of their reach with a press on a button. The customers are now more aware about the changes in the market and they are considered an integral part of any business as now the market is expanding beyond market. This trends has lead to the introduction of mobile marketing as mobile is considered as an inevitable part of life of youngsters. Mobile phones have influenced the way the market works and thinks. It is used as a tool for targeting, interacting and establishing relationships with the customers. Mobiles help in easy communication between the 2 ends. Mobile phones also