Abstract

 The overarching objectives for this research were to explore the perceptions of newly minted bovine veterinarians regarding the American Association of Bovine Practitioners (the Association), determine its salient features and benefits, and ascertain if the Association has a non-renewal issue with this population.
 This was the first investigation of this sort conducted by the Association with this audience regarding these issues – the area in question was basically unexplored. The information previously available was mostly anecdotal, therefore In-Depth Interviews (IDIs), a qualitative research methodology was employed. A total of 19 IDIs were conducted with bovine veterinarians who had practiced for less than 5 years and had been a member of the American Association of Bovine Practitioners. Thirteen individuals were current members, while 6 respondents were no longer members.
 Although there were a number of suggestions for improvement, all respondents pointed out the many positive attributes of AABP and would recommend membership.
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