Consulting through crisis

Abstract

Veterinarians play a vital role in the VCPR for many reasons, but during times of true crisis when so many variables are out­side of any one person’s control, we often are leaned on heavily. This is not a skill we are necessarily equipped with in our for­mal training. This presentation will focus on addressing theses situations beyond our control that impact the well-being of our livestock and those responsible for their care, while also giving insight into protecting the overall health of the entire industry by connecting with consumers who may have concerns about certain crisis in animal agriculture that they may be exposed to by the media.