Abstract
The main aim of this article is to examine the editorial policies and practices adopted by Urania, the first Italian science fiction book series, launched in 1952 by the publisher Mondadori, in relation to its young male readers, to see to what extent the books recognized and acknowledged this potential readership. The article examines textual and paratextual elements, highlighting the way in which the translation approach and the presentational strategies on the book covers indicate the mediators’ awareness that adolescent males were the target audience. This awareness is particularly evident in the book blurbs that constantly emphasize the gender and age of the main protagonists, proposing them as idealised models of masculinity. In addition, by way of inclusive textual devices, the blurbs encourage the readers to go over the paratextual threshold, strengthening the process of identification with the novels’ heroic protagonists.
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