Abstract
There has been an exponential increase in the number of images created, shared and viewed across social media. Using exploratory qualitative methodology, the present research seeks to understand image-sharing on social media amongst adolescents; an important social media user group. Thirty five adolescents (Age M = 14.75; SD = 1.34; Female N = 21) from the UK, participated in semi-structured focus groups. Recordings from focus groups were transcribed verbatim and analysed using inductive thematic analysis. Three themes were derived from the data: (1) Presenting and Viewing Socially and Physically Attractive Selves, (2) Maintaining Offline Relationships, and (3) The Importance of Visible Quantifiable Feedback. These themes encapsulate the diversity and complexity of adolescent image-sharing practices, which must be considered within the context of adolescent identity and relational development, and peer-group/cultural norms. The implications of these findings are discussed within.
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