Abstract
Technological innovation applications in food and beverage companies are widely used. These applications seem to allow businesses to achieve sustainable competitive advantage by creating more specific and effective differences within the framework of food and beverage businesses. One of the technological innovations that can bring a different dimension to the food and beverage industry is the augmented reality applications. The purpose of this research is to examine innovation and augmented reality practices in this framework and to assess possible benefits when integrated into food and beverages businesses. The research is a conceptual study, detailed national and international literature survey on innovation and augmented reality has been conducted and these titles have been evaluated on the basis of food and beverage businesses.
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