Yacht Tourism on the Azov-Black Sea Coast of Russia as a Factor of Tourist Attractiveness of the Region

Abstract

Introduction. The relevance of this considered scientific problem is due to the need to assess the recreational preferences of potential consumers of yachting services as a factor of tourist attractiveness and active promotion of the region. The purpose of the article is to determine the prospects for the development of yacht tourism on the Azov-Black Sea coast of Russia on the basis of the conducted analysis, which reflects the tourist attractiveness of the region in modern conditions. Materials and Methods. The authors analyzed panel statistics of the charter website 2Yachts, the informational and analytical agency SeaNews, the international broker of motor yachts Worldmarine, PKF International. To study the trends in the development of yacht tourism on the Azov-Black Sea coast of Russia, a number of indicators of the state of the yacht tourism industry of individual European countries have been studied, an investment project to create a network of marinas in the Republic of Crimea and the Krasnodar Territory has been considered. Results. The consumption preferences of clients in yacht tourism services on the Azov-Black Sea coast are revealed, the state of the yachting infrastructure of the region is assessed, the prospects for the development of yachting in the sea area of the Krasnodar Territory as a factor of tourist attractiveness of the region are outlined. The Azov-Black Sea coast of Russia has a significant potential for the development of yacht tourism (natural, socio-economic, cultural and historical resources). The development of yacht tourism should be carried out taking into account consumption preferences according to three basic criteria when choosing a yacht tour in the waters of the Azov and Black Seas – price, excursion program and tourist service. Discussion and Conclusion. The modernization of the yacht infrastructure and the popularization of yachting will contribute to the additional development of the tourism industry and the tourist attractiveness of the region, and will also raise yacht tourism to a new international level. The results of the study can become the basis for the development of a strategy for the creation and promotion of a tourist product for potential yachting customers at the regional level, and are also taken into account in the development of programs of integrated tourist services.