XR support in the frame: the creative extended reality ecosystem in Australia

Abstract

ABSTRACT Extended Reality (XR) is an emerging creative industry in Australia, and practitioners have had broad success in the international film festival circuit. This paper presents the results of a sector analysis conducted in late 2020 by the authors for their non-profit organization Frame Documentary. The analysis was designed to learn about the barriers to developing and producing non-fiction creative work in Australia using new technologies. We found that despite the international visibility of Australian XR practitioners, the domestic XR sector does not yet have access to strong and tailored support structures. While international XR artists have access to numerous funds, labs and mentorship programmes, Australian creative XR is developed and funded via the mainstream Australian screen industry – broadcasters, state and federal screen funding agencies, or is developed completely outside of dedicated screen support structures. Through a wide range of interviews with creative XR practitioners, as well as industry supporters and observers (including early career artists, award-winning practitioners, international sister organizations, festivals, funding agencies and commissioners), we identified six core areas of concern to the industry. We suggest that initiatives targeted at these areas can help to build a stronger, more sustainable and more diverse creative XR sector in Australia.