WWW Response Rates to Sociodemographic Items

Abstract

In the era of World Wide Web survey usage, it is important for researchers to be aware of characteristics of their respondents. This study examined response rates to demographic items for a web-based survey. Many personal items were asked for on the survey, such as complete name, country of birth and residence, marital status, profession and number of children. Results of the study indicate that once individuals have decided to complete the survey, they are likely to provide most of the information requested.