WORLD TRENDS AS GUIDELINES FOR THE DEVELOPMENT OF HR MANAGEMENT IN UKRAINE

Abstract

Today, Ukraine bears irreparable and too high costs and losses from the military aggression of a neighboring country and directs all its forces and resources to protect life and ensure decent living conditions for the civilian population, defend its own independence, preserve statehood and return all Ukrainian territories occupied by the aggressor country. Under such conditions, it could be argued that the development of HR management for Ukrainian business entities is not relevant. However, it is precisely in crisis conditions that the most innovative and progressive methods and tools should be implemented to achieve maximum results at minimal cost. To this end, the work explored the global trends in HR management, which over the past six years have been demonstrated by successful foreign companies. The directions for the development of key global trends in HR management, namely the strengthening of teamwork, the value of professional experience, the maximum application of experience in practice, the accumulation of human capital through the attraction and development of talents, comprehensive programs for maintaining employee health, the use of human life experience and life coaching, are substantiated. The orientation of the management and HR managers of Ukrainian enterprises to the indicated trends in HR management when building their own personnel management strategy will allow, under today's difficult economic conditions and the presence of enterprises in the zone of a significant number of risks, to preserve their human capital and human potential to the maximum and even find opportunities for it to be gradually accumulation. Therefore, further research in this area should be aimed at building a roadmap for adapting global approaches and HR management tools to modern and post-war conditions for the functioning of the social and labor sphere in Ukraine. The introduction of this roadmap should become the basis for the recovery and restoration of regional and national labor markets in Ukraine.