Abstract
Abstract The current nursing shortage is predicted to be longer term and more protracted than previous shortages. It is therefore essential that schools of nursing develop new ways of preparing the nursing workforce and attracting potential nursing students. This article describes efforts by the University of Maryland School of Nursing to address the nursing shortage by developing public and private partnerships and building alliances with the health care industry. The school employs a variety of strategies, including increasing public awareness through marketing and the media, supporting legislation, utilizing technology, expanding articulation agreements, and working with local secondary school systems.
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