Work and identity in direct selling: meaning from work and exploitation in an undocumented immigrant network

Abstract

ABSTRACT This article examines the work identities of undocumented Mexican immigrants in the direct selling industry, an alternative work arrangement in which they selling branded products and recruit others to join them as sales consultants. Drawing on qualitative research with undocumented direct sellers in Philadelphia, this research shows that direct selling pays in meaningful work and new identities, rather than in wages. While existing research documents the importance of hard worker identities for undocumented immigrants coping with structural marginality, undocumented direct sellers believe their work offers autonomy, education, and geographic mobility. Ultimately, multi-level marketing companies profit from undocumented workers’ precarity by promising freedom from work and from the struggles of enduring illegality.