Abstract
Abstraсt. The article is concerned with the implicit pragmalinguistics which studies a person’s unconscious choice of verbal means to maximize the impact on the listener. The principles of hidden or implicit pragmalinguistics are put forward. They reveal the dependence of the actualization of hidden grammatical meanings on the speech situation of communication. The present article focuses on the characteristics of blogging as a form of comprehensive political communication. The paper aims at examining the specific features of political online written diaries in open social networks. It is established that the implicit speech influence on mass addressee is carried out by means of speech signals. These verbal signals actualize the plans of emotive and conative-aimed implied speech strategies of the hidden influence of the text sender on its recipient, so the author’s speech portrait is drawn up. Grammatical and textual forms of grammatical and textual categories are considered as speech signals. Along with them implicitly influencing derived lexical units formed by various word-building means are presented as verbal signals in the paper. It is formed the concept of speech behavior. According to the key features of a New Zealand politician’s speech behavior his personality is revealed. It has been developed in the form of the political leader’s speech habits based in the conditions of his national culture.
Highlights
Since the end of the twentieth century, the attention of modern researchers has been increasingly focused on the study of the mutual influence of a person and language as well as on the study of speech communication [1,2]
The total volume of the analyzed text was 800 small syntactic groups as units of analysis, which were diagnosed in the framework of the style of written social network diaries
The first step was to establish the basic peculiarity of the author's speech behavior in the texts of written messages in this paper
Summary
Since the end of the twentieth century, the attention of modern researchers has been increasingly focused on the study of the mutual influence of a person and language as well as on the study of speech communication [1,2]. They speculate trying to define how a person manifests himself in the choice of language units, using them as a tool of communication [3]. The relevance of the topic of this study is determined by Russian and foreign linguists’ growing interest to the study of the effective verbal influence of a political leader
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