Abstract
The success of a TV personality, both in the social and professional sphere, depends on the speed and effectiveness of his thinking, creative behavior in unexpected and unpredictable situations. The ability to quickly navigate various communication situations, find a successful path contributes to success. Knowledge about speech behaviour, speech impact, as well as the ability to use speech strategies and tactics can help achieve definite goals and increase communication efficiency. The study of speech behaviour of Oprah Winfrey has been carried out within the framework of hidden pragmalinguistics. The conducted research contributes to the development of a methodology for diagnosing the personality qualities of a speaker by his speech, to the theory of studying stereotypical speech behavior of professional groups.
Highlights
Speech behaviour develops throughout the whole lifetime of an individual, been determined by his or her social characteristics, including the birthplace, the place where the person grows, education, age, gender, profession and many other relevant factors [1]
Speech strategy is the total of all speech actions, while speech actions are realized through specific tactics that contribute to the implementation of this strategy [3]
In the process of communication, the strategy is implemented by using a set of speech tactics, which are determined by the individual choice of certain speech patterns and lingual units
Summary
Speech behaviour develops throughout the whole lifetime of an individual, been determined by his or her social characteristics, including the birthplace, the place where the person grows, education, age, gender, profession and many other relevant factors [1]. Speech behaviour of a given person depends on many factors. Speech activity is a motivated and focused choice of lingual units aimed at achieving a specific goal – successful impact on the opponent. In the process of communication, the strategy is implemented by using a set of speech tactics, which are determined by the individual choice of certain speech patterns and lingual units
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