Abstract

Aims: This study sought to take a closer look at how a message and theme are presented by two online feminist alternative media considered to have distinct styles, namely Konde.co which is Radical and Magdalene.co which is Moderate, sincethe text in the news contains a powerful ability to influence the public’s views towards existing reality.  
 Study Design:  This study used quantitative text analysis.
 Place and Duration of Study: 35 articles that are relevant to the topic were taken as research material, with a publication period between April 1, 2019 –May 31, 2023. This period was chosen due to the nuance of Labor Day where many working women voiced their aspirations at that moment
 Methodology: Content analysis is an important research method in social sciences and human sciences. This method has two key advantages. First, it accepts symbolic communications, which are relatively unstructured, as data. It means that content analysis can accept data in the form of text, images, or other symbols, even if they lack clear formal structures.
 Results: Text in the news is very effective in shaping public perceptions of existing reality. In the context of news, text functions as a representation of communication. Through words, sentences and writing styles, text in news can shape how readers perceive and judge reality. In addition, text as a symbol has the ability to convey meaning that seeps into people's feelings or emotions. The massive scale of developments in information technology makes it easier for people to access text in the news. It is also utilized by certain groups to disseminate information using their media. As a result, media have grown healthily in Indonesia.
 Conclusion:  It is clear from this study that Konde.co and Magdalene.co, among others, fill the role of alternative media in voicing women's issues, especially working women. Konde.co is aggressively voicing the issue of female workers using radical language and diction. Magdalene.co, on the other hand, is consistent in pushing the belief that women deserve the same stability and career path as men.

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