Women shopping preference in Bangladesh: Evidence from working and non-working women of Dhaka city

Abstract

Internet shopping has become a substantial phenomenon in rapidly growing world economy now-a-days. A significant number of entrepreneurs are now involving themselves on several F-commerce platforms (Facebook and commerce). During the era of covid epidemic, women from both working and non-working class intend to visit online sites for shopping to avoid social gathering and ensure proper health and hygiene factors. Moreover, there are notable emergence of supermarkets that offers superior customer services over the traditional marketplace. Nevertheless, in terms of shopping, few customers embrace bargaining while others are focusing on fixed price shop. This paper is aimed to demonstrate the behavioral differences between working and non-working women in case of shopping preference. The research design of this study was descriptive. Purposive sampling method has been used in collecting primary and secondary data. A structured questionnaire using five point Likert scale were used over the 100 respondents in Dhaka city. Statistical package for the social science (SPSS) 25.0 version software was used in data analysis. The result revealed that, working women prefer supermarket and brand shop. On the other hand, online shopping is becoming popular option as a time and energy saving opportunity. Therefore, it is recommended that business planners should focus the potential women customers, know their preference and attract them accordingly which may expand the horizon of business and marketplace.