Abstract
<p>This paper discusses the phenomenon of religious lectures on social media that are gender-biased. The gender-biased religious lectures delivered in social media by some famous figures perpetuate the discrimination against women in Indonesia. This research answers how and why the religious lectures with gender-biased theme appear massively on social media. By using a qualitative method and feminist approach, the study focuses on the religious preachers on the new social media. This study shows that the large amounts of lectures with the gender-biased theme in social media are inseparable from the role of the promotional accounts. It shares videos of gender-themed propaganda massively and attractively to attract many visitors and followers of these accounts. This study reveals that the massive religious lectures with gender bias on social media are not only dealing with the textual understanding of religious texts but also a matter of the religious commodification. The actors of business could determine the massively particular religious discourse on social media.</p>
Highlights
The digital age has been influencing the social, political, and religious life
In America, for example, the research related to Muslim women and online Islamophobia cases on social media shows that Muslim women get a more negative impact instead of Muslim men
This study would address two research questions: 1) how are the forms of gender bias in the lectures conveyed by the famous religious preachers, and 2) why do so many gender-biased contents of religious lectures appear on social media
Summary
The digital age has been influencing the social, political, and religious life. For example, in Egypt, digital media is used as a strategic tool for the political movements by Ikhwanul Muslimin (the Muslim Brotherhood community) (Tartoussieh, 2011, p. 207). Whether we realize or not, the textuality of some Islamic religious texts tends to be gender biased This focus of study becomes essential because the lectures delivered by popular preachers on social media could quickly be accessed by the broad audience. The model of preaching in this space is different from the conventional preaching limited to certain areas For this reason, this study would address two research questions: 1) how are the forms of gender bias in the lectures conveyed by the famous religious preachers, and 2) why do so many gender-biased contents of religious lectures appear on social media. Social media plays an essential role in constructing the view of the wider community Likewise, it has a significant impact on creating gender-biased opinions towards women
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