Abstract
The role of Public Relations (PR) practitioners is often associated with the extent to which a person is able to carry out his/her responsibilities effectively. Previous studies have often linked the field of PR stereotypically to a career of women rather than men (Niel, 2016; Place, 2015). Public seldom give a negative perception towards the role of women's PR. Therefore, the aim of this study is to find out recent development of the role of women's PR, especially in Iskandar Malaysia. The effort is to learn the real phenomenon of women carries out their duties as PR practitioner. This qualitative study will further explore the issue by phenomenological approach using in-depth interviews among PR practitioners in Iskandar Malaysia. The results of the study has discovered that the importance of the attitude of women’s PR is very important in implementing their relationship with society. They were found remains tightly knotted to their role as technicians rather than managers although without gender competitions. This study is expected to contribute to future improvements in the field of public relations (PR).
Highlights
R countries like Indonesia, the Public Relations (PR) industry is mostly dominated by women
Purpose of The Study The aim of this study is to find out recent development of the role of women's PR, especially in Iskandar Malaysia
There are four main factors have been identified in contributing to the issue of gender equality in PR practitioners among women in Iskandar Malaysia
Summary
R countries like Indonesia, the PR industry is mostly dominated by women. While in Taiwan, 78% of PR practitioners are women and in Australia, women PR covered 73% of the industry (Pheung 2018; Simorangkir, 2011; Fitch & Third, 2010; Wu, 2009). The PR profession will continue to be the field of "white lily" women (Brown, 2019; VardemanWinter & Place, 2017) because for more than two decades, there have been more women than men whereas more than 80% of students in most PR programs are women (Brown, 2019; Daughtery, 2014; Bardaro, 2009) This field is generally dominated by 2/3 women, and it is still seen as part of the 'pink' industry. The entry of women in the PR industry has risen for decades even though men still dominate the management positions (Manickam, Chin & Ayub, 2016; Wu, 2009) This notable change can be seen as female PR practitioners are increasingly being promoted to lead the PR department, it seems that the glass ceiling seems to be break (Pheung, 2018). RQ2: How is the real phenomenon of the role of women's PR in Iskandar Malaysia on the social relations?
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