Women in Media and the challenges they face in their Work Environment: A Case Study of NBS, NTV, Vision Group, and STV in Kampala District, Uganda

Abstract

With a focus on NBS, NTV, STV, and Vision Group in particular, this study examined women in the media and their working conditions in a few chosen media firms in the Kampala District of Uganda. The line of investigation aimed to ascertain the ways in which the work environment and obstacles faced by women in media organizations influence their viewpoints, accomplishments, and performance. Several information sources, including scholarly works, journals, articles, websites, and secondary surveys on women in the workplace, were employed in this study. The study became necessary because, in spite of international organizations' global projects and efforts to promote women in the media, stereotypes about women persist and their struggles are frequently unreported, which hinders their ability to progress in their media careers. According to the results of the anonymous surveys, it appears that despite the rise in the number of women working in the media and occupying senior positions within their organizations, these women still feel that they need to prove their worth, are still viewed as the weaker sex, are rigid, and are still objectified sexually. This study therefore suggests that women should be seen as a work force that has worth and can take on duties and tasks with as much aggression and ambition as their male counterparts in an effort to achieve equality and equity in media businesses. Keywords: Women, Media, Television, Workplace, Vision group, Kampala