Abstract
Historical and contemporary scholarship paint a picture of women in media as under-represented, misrepresented and lacking the opportunity to influence what happens in media and their own status in media. This is despite years of interventions – including pushing for affirmative action – targeted at improving their status and working conditions. In this study, we argue that part of the solution lies in conscientizing women in media to become more aware of the inequalities they face. Through a nationwide survey of women in the Ghanaian media and premised on feminist media theory, we show that though progress is visible in the status of women, inequalities persist. Respondents were ambivalent about status parity with males, pointing to the possibility that they acquiesce to unfair practices because they are unaware of the embedded inequality. We discuss these findings and their implications for scholarship and practice.
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