Women Image in Current Chinese Media and Its Consequences

Abstract

The negative portrayal of women caused by the male perspective of the media industry needs to be addressed and rectified. In this way, the passive situation of women being otherized can be alleviated, and the misogynistic thinking caused by misleading information conveyed by the media can be improved. It is of great significance to rectify the media under the patriarchal concept to promote gender equality, slow down gender exploitation, reshape female image and enhance female subject consciousness. Mass media unconsciously spread the concept of male supremacy in a subtle way, which not only makes women suffer from the oppression of unequal patriarchal consciousness in the society, but also makes womens cognition of their own gender group and self-image distorted. Reorganizing the media under the patriarchal concept can further promote male equality. Shaping a more objective female media image is of great significance for promoting gender equality, slowing down gender exploitation, reshaping female image and enhancing female subject consciousness.