Exploring How Corporate Social Responsibility Achieves Gender Equality in the Workplace from the Perspective of Media Image

Abstract

The importance of corporate social responsibility (CSR) in promoting gender equality in the workplace is increasingly recognized. This study aims to comprehensively explore the role of CSR in achieving workplace gender equality through media image and representation. Methodologically, the study employed a literature review approach, analyzing existing research and scholarly works related to CSR, gender equality, and media influence. The findings of this study underscore the pivotal role of CSR in driving gender equality within workplaces. Media portrayal and corporate initiatives are shown to have a significant impact on shaping public perceptions and expectations regarding gender equality efforts by organizations. The analysis revealed that media strategies, collaborations, and advocacy contribute to fostering a supportive environment for gender equality initiatives and enhancing corporate image. However, it is important to acknowledge limitations such as the potential for media bias and the complexity of cultural influences on gender perceptions. The study also highlights the need for further empirical research to enhance the understanding of the dynamics between CSR, media, and gender equality. In conclusion, this study highlights the substantial contribution of CSR in promoting gender equality in workplaces, with media acting as a powerful catalyst for change. The study suggests that a collaborative approach between organizations, media, and policymakers is pivotal in driving long-lasting change. Future research directions could delve deeper into cross-cultural analyses and explore the effectiveness of specific media strategies in different contexts.