Women Entrepreneurship: Vocal for Local

Abstract

Vocal for Local is not a new concept in India. It began as a revolution during the Gandhian English periods when English goods were exploited and thrust was given to Indian local goods to protect Indian culture and ethics and to retain India’s economy. The goal of vocal for locals is to support local small entrepreneurship and to create a nurturing atmosphere for them to reach their full potential inside the country. India has historically been a country with abundant natural resources. We may lack sophisticated technical advancement, but nature's support is abounded. It is possible to utilize our local products and avoid foreign products and their brands if we have alternatives available in our home country. If we can support each other in our home country, then self –reliance becomes possible. This will automatically increase the country’s wealth by not importing; reduce the dependency of the foreign country and also the mobilization of local goods to other foreign countries. With the support of our country’s local product, it will have future possibility local for global. This research paper will provide the direction to develop the identity of local brands. Despite the hardships we've all endured in recent months as a result of the lockdown, both existing and aspiring entrepreneurs are focused on their businesses that aren't influenced by outside forces. Women are firmly moving ahead when it comes to defying preconceptions and pushing boundaries. By starting their own business, they are reinventing professional routes and carving out a niche for themselves. In many ways, India's food industry reflects the nation's extensive geographical, cultural, and agricultural variety. In terms of its contribution to GDP, employment, and investment, the food processing segment is one of the key segments of the Indian economy. This industry has had a booming growth throughout the five years ending in 2018–19.