Abstract

This qualitative study explored the motivations, goals, and experiences of 25 female apparel majors enrolled at two large Russian universities. Data were collected via in-depth interviews and a demographic questionnaire, and interpreted thematically to explore commonalities and differences across student narratives. Substantial reforms resulting from profound socioeconomic and political changes have affected both higher education and industry in Russia. Based on the analysis of student narratives, three topical areas are used to structure the thematic interpretation and to address key issues stemming from the students' perceptions regarding the relationship between Russian apparel programs and the country's apparel industry. The results establish the significance of apparel programs for facilitating Russian women's career aspirations and have implications for understanding the educational and employment goals of women from an international perspective. Further research is needed to understand the roles these Russian women take on within the industry after graduation.

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