WITHDRAWN: Mediating role of perceived quality between social media trust and purchase intention

Abstract

Social media is the one of the fastest reached communication social networks of human interaction. The proposed study intention is to evaluate the customers trust in social media and incorporate perceived quality to find the purchase intention. The research study was conducted among 310 respondents to analyse the mediating role of perceived quality between trust and purchase intention. The mediating effect of perceived quality between trust and purchase intention is contributed as research gap. The mediating effect was tested using Hayes Process model 4. The study result reveals that perceived quality has a affirmative impact on purchase intention in social media.