Witches and bitches: Reality television, housewifization and the new hidden abode of production

Abstract

The governance of affect by capital has seen its ideological legitimation and emblematic site of production in the mainstream television industry, specifically reality television programs, as they provide templates for affective self-presentation to the public at large. As even a cursory glance at most reality television production demonstrates, it is most often women’s bodies and self-concepts that bear the burden of signifying and legitimating the message of this new economic formation: ‘conform to our template, be seen, and build a reputation!’ This article will focus on the Real Housewives franchise, which along with its network Bravo is credited with saving the fortunes of NBC, as the paradigmatic example of these new narrative trends and business models. It will interrogate the historical resonances and discontinuities between the economy of affective visibility now apparent on reality television and its modes of production and the origins of the ‘real’ housewife in early capitalism. At this time, women’s skills, bodies and reproductive capacities were violently restructured; forbidden from earning a wage or having money, women’s work inside and outside the home was simultaneously appropriated and concealed. As reality television inaugurates new kinds of labor and value creation in the 21st century, it does so in ways that are deeply gendered or ‘housewifized’; reality television’s forms of hidden, precarious, and unregulated labour recall the appropriation and denigration of the value of women’s work by systems of capitalist expansion in the 16th and 17th centuries.