Abstract
Abstract Using the question of ›overweight and nutrition‹ as an example, the article examines the rhetoric of knowledge transfer in public health communication and shows how individual texts from a wide variety of oral and written media combine on a meta-textual level to form a textual network and thus become a constitutive component of a public discourse in health communication. The occasion and starting point is the Swiss Nutrition Report, whose 5th issue on the topic of »Nutrition and obesity« has triggered a nationwide flood of follow-up publications on the subject. In addition to the scientific report, the resulting text network includes its popular scientific short version, specialist presentations, leaflets and flyers, brochures, newspaper interviews, news and commentaries, talk shows, Internet forums and interpersonal nutrition counselling discussions, each of them following their own rhetorical rules and patterns.
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