Abstract
Abstract This entry defines public health and health communication while offering insights on how both can be useful to address the needs of different sectors of diverse populations, specifically Black, Indigenous, and People of Color (BIPOC). Next, the entry highlights how public health communication can shift and be useful to combat issues that have historically impacted disenfranchised populations nationally and internationally, especially as it relates to current health issues like COVID‐19. Next the entry addresses the importance of public health and health communication that combats issues of mistrust and inequities. The entry concludes by addressing ways that community‐based initiatives can be successful to minimize mistrust and facilitate transparency. It offers a call to action for public health organizations, health communication specialists, and clinicians to shift the practice of public health communication and rethink the status quo with innovative and uncharted constructs.
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