不同目標因素導致設計程序之差異分析－以Wireless LAN Card設計為例

Abstract

For product development, the enterprise and design department how to effectively operate design strategy and process to short cut the gaps from the user and marketing feedback. To achieve the objectives of enterprise and consumer is one important issues of product design. But in the product design form design objective, strategy and concept either influence the design result or change the product concept and the development of design process. This paper discussion the ”Wireless LAN Card” product design as a case study to analysis the customer requirement and the process develop of technological innovation from enterprise perspective. In design process face the impact of marketing competitors to change design objective and strategy for responding new marketing problem. And the marketing competitive oriented design process is completely different form traditional similar design process. The main succeed key factor is to change the weakness of marketing to advantageous. Therefore in case study the design process use the methods of brainstorming and patent design to solve the problem further construct the process planning from marketing competition oriented. Finally success reverses weakness and adds a new pattern patent design and use a new material to improve product quality.