Abstract
The 2016 US Presidential Election provided an opportunity to examine how political candidates’ use of social media can affect voting intentions. This study considers how political candidates can use social media to increase potential supporters’ perceptions that they will win the election, providing them extra motivation to go out and vote. Results from a two-wave survey provide evidence that following the in-group candidate (Trump or Clinton) relates to voting intentions through the increased belief that the candidate would win. However, this mediation effect occurs for only supporters of Trump or Clinton, but not for partisans of the opposing party.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Social Media + Society
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
