Abstract
The issue of evaluating the effectiveness of communications and PR has long been a staple topic of debate among industry specialists. In late 2023, driven by the initiative of the Rosatom State Corporation and within the framework of a media project accelerator, an effort was made to synthesize various approaches for assessing the performance of media teams. This effort resulted in the creation of the Communication Competency Index for media teams in nuclear cities. The creators of the index discuss its development process, the criteria it encompasses, and its potential applications.
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