Abstract
The goal of this study is to estimate the visitors' willingness to pay at Shorab Urban Forest. The dichotomous choice Contingent Valuation Method (CVM) was used to estimate the Willingness To Pay (WTP). A total of 210 respondents were interviewed via a questionnaire method in two periods to gather the data. Respondents also were asked the maximum amount they are willing to pay for entrance fee. Probit model was used to determine WTP. Results showed that different genders, ages and educational levels are using this park for recreational aim. Probit model showed that the average willingness to pay was 1325 Tomans. Since the family size average was 4.35, monthly entrance fee for every family was estimated at 5763 Tomans.
Highlights
Tourism is the world’s fastest growing industry and its fastest growing component is ecotourism
People from urban area are more interest with the ecotourism resources especially urban forests or park in or neat to cities because these conditions are hard to exist in urban area (Shamsudin et al, 2009)
With respect to the age, the visitors of Shorab consist of various levels of age
Summary
Tourism is the world’s fastest growing industry and its fastest growing component is ecotourism. Ecotourism probably is main means of insuring the self-financing of protected areas (McNeely, 1994; Dharmaratne et al, 2000) This system and self-financing can be used in urban natural forests. Urban forests are reported to produce multiple benefits including air pollution reduction, climate Moderation and recreational opportunities (Konijnendijk et al, 2006). In another hands, people from urban area are more interest with the ecotourism resources especially urban forests or park in or neat to cities because these conditions are hard to exist in urban area (Shamsudin et al, 2009)
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