Abstract
ABSTRACT This study assessed wild meat consumption after the outbreak of COVID-19 in Ghana using the Health Belief Model framework. Data were collected through a household survey near two important wildlife-protected areas in Ghana. There was less wild meat consumption after the outbreak of COVID-19 than before the outbreak. About half of the respondents (51%) perceived themselves to be susceptible to diseases with proximal wildlife origin. The best model of a stepwise-multiple regression explained 49% of the variance, and three constructs (Perceived Susceptibility, Self-efficacy, and Perceived Seriousness) of the Health Belief Model were significant predictors of wild meat consumption weariness. Behaviour change interventions, based on creating awareness of the health risks of wild meat gathering and consumption, could be helpful in both public health and conservation circles.
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