Abstract
This paper examines the discursive difficulties facing the advocates of a peace journalism that is proactive and oriented towards "win-win" solutions. The article focuses on a case study involving a nationalist and a unionist newspaper in Northern Ireland which joined together in a "peace journalism" initiative. This concerned a controversial Orange Order parade that takes place each year in the town of Portadown. The paper draws on this example to discuss some of the discursive shortcomings of a conciliation frame and the discursive attractions of a conflict frame. The case study illustrates how rhetorical and narrative structures shape and constrain the way in which newspapers report conflict.
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