Abstract
P2P lending companies eager to succeed in the online P2P lending platform are encouraged to imitate the strategies and business models of successful businesses. Yet they often ignore the lessons from online P2P lending platforms that failed with similar business models. Our analysis of the online P2P lending platforms turn to bad has identified several causes of failure, and the associated risks, when competing in the P2P lending. This research aims to highlight some of the most important aspects which can significantly reduce the inherent risks and can lead to sustainable growth in the online P2P lending market.
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