Why developing countries are just spectators in the ‘Gold War’: the case of Lebanon at the Olympic Games

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At the Olympic Games, there is an increasing gap between developed countries that are investing more and more government resources into sporting success, and developing countries that cannot afford the “Gold War”, and are just spectators in the medal race. Based on studying a representative case, Lebanon, I investigate issues and interests of developing countries in the Olympics. On the political level, the main motivation for participation is global recognition. On the sporting level, developing countries seek to use Olympic participation as preparation for regional Games where success is more likely, serving as a soft power tool for regional influence.