Why Design Thinking in IT Business Management Program?

Abstract

The purpose of this research is to explain the goals and process of administering a design thinking course in management education with particular reference to MBA-Information Technology Business Management (ITBM) stream. The study is unique and contributes to the existing body of knowledge in two significant ways. First, from a qualitative perspective, it presents a detailed narration about the planning and execution of the design thinking course to techno-management students which is a rare find in the existing literature. Second, from a quantitative perspective, the design thinking learning experiences from multiple dimensions are presented through an empirical study administered to the students. We applied exploratory factor analysis to identify certain key influencers (constructs) for learning design thinking, namely adoption willingness, empathy, collaboration, ideation, holistic learning and problem-solving.