Abstract

This paper aims to show that the life reform movement taking place in Japanese cities before the Second World War was not separate from the postwar life reform movement taking place in rural areas; rather, it possessed aspects that were continued after the war. Previous studies have pointed out that life reform movement organizations established in cities in the Taisho period targeted the middle class. However, they have only made fragmentary references to the fact that such organizations instead came to emphasize the importance of farmers, who made up the majority of the population, starting in the late 1920s. This paper is a case study of the activities of the Life Reform League (renamed the Central Association of Life Reform in November 1933), which spearheaded prewar Japan’s life reform movement. The results of this study clarify that the leaders of the life reform movement in the late 1920s and beyond focused on farmers, who made up the majority of the population, as a new target demographic to stop the movement from stagnating. Moreover, they proposed a movement with a foundation consisting not of individuals, but of small, community-based groups. Although many of the organization’s new initiatives never left the planning stages, this change in the organization’s activity policy is nonetheless a clear indication of the process by which the initial principle of “life reform,” concerned with only part of society, transitioned to become a postwar principle concerned with the entire Japanese population.

Highlights

  • IntroductionThe Japanese life reform movement (生活改善運動, Seikatsu kaizen undō) consisted of social education (Note 1) activities aimed at encouraging people to economize and pursue scientific rationalization in everyday customs and behaviors related to daily necessities and social life

  • 1.1 Overview of the Life Reform Movement in Modern JapanThe Japanese life reform movement (生活改善運動, Seikatsu kaizen undō) consisted of social education (Note 1) activities aimed at encouraging people to economize and pursue scientific rationalization in everyday customs and behaviors related to daily necessities and social life

  • The direct impetus for the popularization of the word “life reform” in Japan was the Life Reform Exhibition organized by the Ministry of Education and the activities of the Life Reform League, which was founded during that exhibition

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Summary

Introduction

The Japanese life reform movement (生活改善運動, Seikatsu kaizen undō) consisted of social education (Note 1) activities aimed at encouraging people to economize and pursue scientific rationalization in everyday customs and behaviors related to daily necessities and social life This movement flourished in the cities from the late 1910s through the 1920s. The principal origin of the Japanese life reform movement was a movement advocating a “simple life” in the first half of the 1900s During this period, newspapers, books, magazines, and other media were used to inform the middle class of the importance of pursuing a simple life by rejecting ostentation and extravagance. The advocacy of the simple life was greatly influenced by the Taylorism-inspired scientific perspective with the initiatives of Shinsuke Hashiguchi (橋口信助) and Suzuko Misumi (三角錫子), who worked with Jūtaku Kairyōkai (住宅改良会, The Housing Reform Association) in that same period. From the late 1910s to the first half of the 1920s, a host of organizations with the aim of reforming all aspects of life were established, especially in ach.ccsenet.org

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