Who Needs a Terrestrial Signal? Internet Audio Streams Make Waves in Two Kansas Radio Markets

Abstract

Among American audio listening options is live streaming, and it is becoming a major component in the competitive local and national marketplace. While “playlist generators” like Spotify and Pandora have been well covered, little attention has been given to individual entrepreneurs who are using streaming as a means of attracting audiences and advertising dollars. This comparative case study provides a contrast in the business models used by two former broadcasters who are using streams in lieu of terrestrial radio signals to compete in two Kansas markets.