Who Likes Artificial Intelligence? Personality Predictors of Attitudes toward Artificial Intelligence

Abstract

We examined how individuals’ personality relates to various attitudes toward artificial intelligence (AI). Attitudes were organized into two dimensions of affective components (positive and negative emotions) and two dimensions of cognitive components (sociality and functionality). For personality, we focused on the Big Five personality traits (extraversion, agreeableness, conscientiousness, neuroticism, openness) and personal innovativeness in information technology. Based on a survey of 1,530 South Korean adults, we found that extraversion was related to negative emotions and low functionality. Agreeableness was associated with both positive and negative emotions, and it was positively associated with sociality and functionality. Conscientiousness was negatively related to negative emotions, and it was associated with high functionality, but also with low sociality. Neuroticism was related to negative emotions, but also to high sociality. Openness was positively linked to functionality, but did not predict other attitudes when other proximal predictors were included (e.g. prior use, personal innovativeness). Personal innovativeness in information technology consistently showed positive attitudes toward AI across all four dimensions. These findings provide mixed support for our hypotheses, and we discuss specific implications for future research and practice.