Abstract
<p>This study is to investigate the willingness or intention of millennials and Gen Z era because nowadays, they are the new target market and their tourism destination image to visit several places in Indonesia based YouTube account "Indonesia.Travel" about their promotional video "Wonderful Indonesia-A Visual Journey." In this video, there will be four places. The first one is Bunaken, Manado; Banyuwangi, East Java; Lombok; and Wakatobi. The paper is presenting and experimental research (pre-test and post-test) to measure intention and tourism image of destination places in Indonesia and qualitative method (with Focus Group Discussion) in the open-ended questions. There is a significant influence of post-test to tourism image of choosing a destination in Millenials, and Gen Z and also there is a significant difference between post-test and pre-test, before and after the promotional video of "Wonderful Indonesia-A Visual Journey." The Research Limitation/Implication is the subject is only Millenial, and Gen Z and this research only use accidental sampling. The practical implication in this research it is hoping that the paper will contribute to doing business about the promotional video in other places in Indonesia, or the world.</p>
Highlights
This study is to investigate the willingness or intention of millennials and Gen Z era because nowadays, they are the new target market and their tourism destination image to visit several places in Indonesia based YouTube accout “Indonesia.Travel” about their promotional video “Wonderful Indonesia-A Visual Journey.” In this video, there will be four places
The president targeted 20 million international tourists that will come to Indonesia until 2019
Minister of Indonesian Tourism had a seminar about tourism in Indonesia, and it said about Tourism 4.0, which is in tourism in Indonesia, the target market will be Millenials and Gen Z because they use marketing 4.0 and industry 4.0 is very suitable from them (Hakim, 2018).YouTube is excellent advertising for Millenials and Gen Z because the result of Chang and Fong (2019), compared to Facebook and Web Blog, YouTube gets the highest point (100), Web Blog comes in second with 86, and Facebook gets 70 points
Summary
The method of this research is using True- Experimental Design with The One Group Pre-test and Post-test. This research to figure the influence about intention from post-test and destination image according to promotional videos. 2. I will go with my friends or family to visit destination tourism in Indonesia. 3. I will invite my friend or family to visit destination tourism in Indonesia. As well as survey administration, will ask several questions: 1. It is an open question, so every member of groups should answer it and give their opinion, and survey administrator will write it down the answers. This research is using a convenience sample to gather 111 people of millennials and Gen Z type, and some of the participants, it is divided into a group of 7 or 8. Collecting data targeted in one month and calculate the quantitative and qualitative data will be the target in one month
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