Abstract

This research paper examines the ‘As-If’ personality, characterized by mimicry, emotional distance, and disconnection from one’s true self, within the context of today’s social media culture. Drawing upon psychoanalytic insights, it explores the impact of living a superficial existence, marked by illusions and isolation. Through the lens of the Greek myth of Echo and Narcissus, it reveals the yearning for authentic connection and love beneath these personas. The study highlights the potential for healing and self-discovery in Jungian analytical psychology, emphasizing the journey to self-realization and authenticity.

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