Abstract

The development of digital technology has changed the audience's reading behavior and reading habits, and the difference between digital reading and paper reading has become a research hot spot. However, the academic circle has not reached an agreement on the reading effect of digital reading and paper reading. This study included 37 experimental studies for meta-analysis and analyzed the influence of moderating variables such as audience characteristics, text characteristics, and reading conditions. This study deepens the understanding of the reading effect and provides a reference for improving it. The study shows no significant difference in overall reading comprehension between digital reading and paper reading, and there are differences under moderating variables. The study has revealed that digital reading and paper reading have advantages and disadvantages and complement each other. The publishing industry should develop corresponding knowledge service products based on the characteristics of reading effects to promote the healthy development of the reading industry.

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